What is Google Stacking?

A Google Authority Stack, also known as a “Google Stack” or “Google Entity Stack,” is an advanced SEO technique that capitalizes on the inherent trust and authority of Google’s own properties. This method leverages various Google platforms to create a network of interlinked, keyword-rich content that points back to your primary website. The underlying concept is that Google tends to prioritize its own properties in search results, so by strategically utilizing these tools, you can enhance your website’s authority, trustworthiness, and search engine rankings.

Best of all, it’s free to use. If you’re in the SEO industry, you should know that building a reputable backlinks and domain authority can be an expensive and risky thing to do.

Does Google Stacking technique work?

Yes. Here’s why.

Google’s Trust in Its Own Properties: Google naturally gives preference and higher authority to content hosted on its own platforms, such as Google Sites, Google Docs, and Google My Maps. By using these platforms to create and link content, you’re essentially borrowing Google’s authority and directing it toward your own website.

Interlinking Power: The technique involves creating a network of interlinked content across multiple Google properties. This network acts as a web of backlinks, which search engines interpret as signals of authority and relevance. The more interlinked and consistent this network is, the stronger the authority passed to your main website.

Content Relevancy and SEO: Each piece of content you create on these platforms is optimized for SEO, with targeted keywords, relevant information, and contextual links. This helps in building topical relevance, which is a significant factor in search engine rankings.

How to use Google Stacking technique?

Here’s an in-depth look at the key Google platforms used in this technique:

1. Google Sites : You can create free google site here

Google Sites acts as the central hub of your stack, where all other Google properties point back to. It’s essentially the foundation of your authority stack.

You can create a Google Site with well-structured pages that reflect the key topics and services of your main website. The content should be rich in keywords and include internal links to other pages within the Google Site, as well as outbound links to your main website and other Google properties.

2. Google Docs : You can access your Google docs here

Google Docs serves as a content-rich resource that can be optimized with keywords and links. Google Docs is a powerful tool because it’s easily accessible and can be made public, enhancing its indexability.

Create documents that offer valuable content related to your niche. This could be articles, guides, lists, or whitepapers. Include hyperlinks to your Google Site and main website. Publish these documents to the web to make them publicly accessible and shareable.

3. Google Sheets : You can access your Google sheet here

Google sheet is ideal for organizing data, lists, or any form of structured content that can support your website’s SEO strategy. Like Google Docs, Sheets can be optimized with keywords and links.

You can create spreadsheets that could be useful for your audience, such as data analysis, content calendars, or industry statistics. Include links within the sheets to your Google Site, other Google properties, and your main website.

4. Google Slides : You can access your google slides here

Useful for creating presentations that visually represent your content or ideas. These presentations can also include links and can be embedded or shared easily.

Design slideshows that are educational or informative, and include links back to your Google Site and main website. Slides are particularly effective for visual content that can be shared on social media or embedded in other sites.

5. Google My Maps : You can access your Google My Business here

Allows you to create custom maps that can be tailored to your business location or areas of service. This tool is particularly useful for local SEO.

Create maps that highlight important locations related to your business. For each location, add descriptions that include keywords and links to your Google Site and website. My Maps is especially effective for businesses with a physical presence or those offering local services.

6. Google Drive : You can access your google drive here

Serves as the storage hub for all the content created. By making these files public and accessible, they can be indexed by search engines, further boosting their SEO value.

Store all your documents, sheets, slides, and other content in Google Drive. Ensure that each file is publicly accessible and interlinked with other Google properties. This creates a repository of content that search engines can easily crawl and index.

7. YouTube : You can access your Youtube here

Acts as a powerful platform for video content. Videos can be optimized for SEO and include links to your Google Site, main website, and other Google properties.

Create videos related to your niche—these could be tutorials, product demonstrations, or informational videos. Optimize the video’s title, description, and tags with relevant keywords, and include links in the video description. YouTube videos often rank well in search results, adding another layer of visibility.

8. Google Forms : You can access your google forms here

Useful for interactive content like surveys, quizzes, or forms. Google Forms can drive engagement and include strategic links back to your site.

Create forms that serve a specific purpose for your audience, such as collecting feedback or running a survey. Include a confirmation message or page with links back to your Google Site and main website.

9. Blogger : You can access your blogger here

Google’s blogging platform can be used to create additional content that supports your SEO strategy. Each blog post can be optimized with keywords and links.

Start a blog on Blogger, focusing on topics relevant to your niche. Regularly publish posts that link back to your Google Site, main website, and other Google properties.

Download the brochure here.