Learn SEO in Malaysia Market
What is SEO keywords and their importance to Your Website
SEO keywords, also known as search terms or search queries, are words or phrases that users enter into search engines when they are looking for information, products, or services. SEO keywords are important in search engine optimization (SEO) because they help search engines understand the content on a webpage and determine its relevance to the user’s search query.
When a webpage contains relevant keywords that match a user’s search query, search engines are more likely to rank it higher in the search engine results pages (SERPs), making it more visible to users who are looking for information on that topic. However, it’s important to note that search engines use complex algorithms to determine rankings, and keyword optimization is just one of many factors that can affect a webpage’s ranking.
The importance of SEO keywords lies in their ability to help connect users with the content they are searching for, and to help businesses and websites attract relevant traffic that is more likely to convert into leads or sales. By targeting the right keywords, businesses can increase their visibility in search results and attract high-quality traffic that is more likely to engage with their content or take action on their website.
However, it’s important to use keywords strategically and avoid “keyword stuffing,” or using too many keywords in an unnatural or spammy way. Search engines can penalize websites that use unethical SEO practices, so it’s important to focus on high-quality content that provides value to users and uses keywords in a natural and relevant way.
Keywords types and it's function
Different Classification of SEO Keywords
In SEO, keywords can be classified into several types based on their relevance, intent, and usage. By using a combination of different types of keywords in their SEO strategy, businesses can attract a variety of traffic from users who are searching for different types of information, products, or services. It’s important to use keywords strategically and naturally, and to focus on providing value to users with high-quality content.
Here are some of the most common types of keywords in SEO :
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Short-tail keywords
Also known as broad keywords, these are short phrases (usually one to three words) that are very general and often highly competitive. Examples include "SEO" or "digital marketing."
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Long-tail keywords
These are longer phrases (usually four or more words) that are more specific and have less competition. Long-tail keywords are often used by searchers who know exactly what they're looking for, such as "best SEO freelancer in Malaysia" or "affordable SEO consultant for small businesses."
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Branded keywords
These are keywords that include a brand name or variation of a brand name, such as "Nike shoes" or "Apple iPhone." Branded keywords are important for businesses that want to protect their brand reputation and attract traffic from users who are specifically looking for their products or services.
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Product or service keywords
These are keywords that describe specific products or services that a business offers. For example, "SEO audit services" or "content marketing packages." Using these keywords can help businesses attract traffic from users who are specifically looking for those products or services.
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Geo-targeted keywords
These are keywords that include geographic locations, such as "SEO freelancer in Malaysia" or "digital marketing agency in Kuala Lumpur." Using these keywords can help businesses attract traffic from users who are located in a specific area and looking for local services.
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LSI (Latent Semantic Indexing) keywords
These are keywords that are semantically related to the main keyword or topic. For example, if the main keyword is "SEO," LSI keywords could include "keyword research," "link building," or "on-page optimization." Using these related keywords can help search engines understand the context and relevance of a webpage's content.
SEO Keywords Application Example
SEO keywords for the term of 'SEO Freelance Malaysia'. General vs User Intent
Normal keywords and high intent keywords differ in terms of the intent behind the search query and the level of user engagement they generate. Normal keywords are usually broad and generic terms that describe a topic or subject matter broadly. They may generate a lot of search traffic, but they may not necessarily indicate that the user is looking to take any specific action, such as making a purchase or requesting a service. For example, a normal keyword for an SEO freelancer in Malaysia might be “SEO Malaysia” or “SEO services.”
High intent keywords, on the other hand, are more specific and indicate that the user is actively searching for a product or service to address a specific need or problem. These keywords typically have a higher conversion rate because the user is further along in the decision-making process and is looking for a solution. For example, a high-intent keyword for an SEO freelancer in Malaysia might be “hire SEO freelancer in Malaysia” or “affordable SEO consultant for small business in Malaysia.”
High Intent keywords Usage
By targeting high intent keywords, you can focus your efforts on attracting potential clients who are actively looking for the services you offer, and increase the likelihood of generating leads and conversions. It’s important to use a mix of both normal and high-intent keywords in your SEO strategy to balance your website’s visibility with the potential for high-quality leads.
Basically, if you’re actively looking to hire an SEO freelancer in Malaysia, you’re more likely to use search terms like “SEO freelancer to hire” rather than just “SEO freelancer”. That’s because you already know what you’re looking for and you want to find a list of available freelancers you can hire. But if you’re just curious about what SEO is and want to learn more, you might use more generic search terms to find the answer to your question. So, using the right kind of keywords is important for SEO freelancers in Malaysia to attract the right audience who are looking for their services.
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